Lycocelle

Services

  • Brand Strategy
  • Brand Story
  • Brand Identity Design
  • Packaging Design
  • Photography

Where mainstream laundry products achieve their cleaning power through surfactants extracted from petroleum, Lycocelle harnesses the natural cleaning power of native plants instead. Targeted at health conscious, fashion-forward and environmentally aware females, we were tasked with creating a brand that challenged the traditional design approach within the laundry category.

Previous Project

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