Sprout People

Services

Brand Strategy
Brand Story
Key Messaging
Brand Identity Design
Brand Guidelines
Website Design
Website Development
Slide & Social Templates

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Sprout help deep-tech, SaaS and advanced manufacturing businesses scale through people, culture and leadership.

While innovative in their service-offering, their brand had been left behind and it was becoming an obstacle in achieving their growth ambitions. It didn't portray who they were and wasn't able to connect with their target audiences.

Post rebrand and Sprout now have their ideal customers proactively contacting them - something they never had before.

By understanding their customers and the problems Sprout solve for them, we developed a new positioning of 'fuelling ambition' which speaks directly to both founders and employees. New messaging and a complete brand overhaul followed, along with the creation of a new website.

The outcome is an intentionally dynamic brand system that appeals directly to Sprout's target clients in the tech scale-up and venture capital ecosystem. It's energetic, flexible and the total opposite to typical recruitment brands - because Sprout aren't your typical recruitment business.

Our old brand, messaging and website didn’t reflect who we were as a business and as a result we couldn’t attract the calibre of opportunities we wanted. The new brand, site and what we are now saying to our prospects has allowed us to achieve our growth targets. We now have the type of clients we want to work with, approaching us proactively, which is something we never had before.

Brien Keegan, Sprout People Managing Director & Founder

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