Sprout People Rebrand

Services

Brand Strategy
Brand Story
Key Messaging
Brand Identity Design
Brand Guidelines
Website Design
Website Development
Slide & Social Templates

Visit site

Sprout help deep-tech, SaaS and advanced manufacturing businesses scale through people, culture and leadership.

After five years of business their brand was no longer fit for purpose and it was becoming an obstacle in achieving their growth ambitions. It didn't portray who they were and wasn't able to connect with their target audiences.

By understanding their customers and the problems Sprout solve for them, we developed a new positioning of 'fuelling ambition' which speaks directly to both founders and employees. New messaging and a complete brand overhaul followed, along with the creation of a new website.

The outcome is an intentionally dynamic brand system that appeals directly to Sprout's target clients in the tech scale-up and venture capital ecosystem. It's energetic, flexible and the total opposite to typical recruitment brands - because Sprout aren't your typical recruitment business.

The results of the rebrand have been really satisfying for us to see. Sprout now have their ideal customers proactively contacting them which has helped enable their growth objectives.

Our old brand, messaging and website didn’t reflect who we were as a business and as a result we couldn’t attract the calibre of opportunities we wanted. The new brand, site and what we are now saying to our prospects has allowed us to achieve our growth targets. We now have the type of clients we want to work with, approaching us proactively, which is something we never had before.

Brien Keegan, Sprout People Managing Director & Founder

Previous Project

Usai

Next Project

Able