Moksha
Services
Inspired by India, crafted in New Zealand, Moksha is the spirit for free spirits. Fiercely flavourful, it challenges the conventions of traditional spirits.
We wanted an experience that would overload the senses, from sight and smell to taste and touch, just like India does. A brand that would embody the vibrancy of this wonderful country and transport customers from their everyday norms to create a stand out presence on-shelf, online and in the mouth.
A vibrant colour scheme and eastern inspired typography laid the brand’s foundational connection to India. A product story based in the Indian jungles was written, then visualised through custom illustration. Ornate detailing taking cues from local textiles and architecture completed the flexible brand system - providing visual and textural interest, especially when executed via foiling and embossing on the product and packaging.
