Southpac

Services

  • Brand Strategy
  • Brand Identity Design
  • Brand Book & Guidelines
  • Collateral Design
  • Social Design
  • Website Design
  • Website Development
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Southpac have specialised in international asset protection and estate planning since 1982. Long regarded as market leaders, they faced rising competition and a dated identity that no longer reflected their reputation.

A rebrand was needed to help protect and grow their market share, particularly with their core US audience.

We reimagined Southpac’s brand system to honour its legacy while engaging a new generation of clients.

The refined wordmark is paired with a stylised shield to represent the company's heritage. A moody colour palette, along with stormy imagery, was chosen to reinforce the theme of protection and solidarity - even in turbulent times. Finally guilloché-inspired patterns and a simplified globe were designed as tools to help communicate the protection of assets across borders.

Supporting the rebrand, a dynamic new website was designed and developed as a showcase for the business and to better engage both referrers and clients. An extensive set of social and print assets were also created.

Southpac's new brand successfully provides the company with a distinctive presence and re-establishes it as the category leader.

Mobile views of the new Southpac website including navigation, blog post, story and services.
The work with us page from Southpac's website
Pages from the new Southpac website including publications and people.
A collection of Southpac's new collateral including letterhead, business card, compliments slip and promo flyer

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