TomorrowPresents

Brand For Good

Win a
50k brand
launch
Entries
close
Nov 24

Intro

We’re Tomorrow® and we design purposeful brands for ambitious businesses. We’re always seeking new ways to create change. So we’re helping launch New Zealand’s next big purpose-led brand, by giving away an extensive branding package valued at over $50,000.

Prize

We’ll partner with the winning business to create their brand strategy, narrative, and identity. Their packaging (if relevant), website, PR and digital marketing. Everything you need to make sure your product or service makes its mark.

Criteria

We’re seeking the businesses and brands that seek to shape our tomorrow. You could be any scale, any industry. Be a brand-new start-up, or established business with a brand-new launch ahead. As long as your purpose is to do good, we could help you achieve it.

Dates

Entries closed on Friday 24 November 2023 at 5pm. A shortlist of finalists will go on to pitch their business to an expert panel on Tuesday 28th November 2023 who will select the ultimate winner.

Stay tuned.

Judges

Brianne is the founder of the world's first zero-waste beauty brand Ethique which has saved more than 30 million plastic bottles from entering landfills. She is now taking the plastic-free revolution to the drinks industry with her new start-up Incrediballs.

Brianne West

Founder of Ethique & Purpose-Lead Entrepreneur

Charlotte heads the design team at Tomorrow® and will be leading the creative process as we develop the brand for the winning business. She is a multi-disciplined and award winning designer with a wide array of brand and digital experience.

Charlotte Sole

Design Director - Tomorrow®

Toss has successfully grown and exited multiple businesses. He is now a company director for multiple successful SMEs across different industries and advises over two hundred businesses through his advisory firm Wolf + Fox.

Toss Grumley

Director at Wolf + Fox, Emma Lewisham, Powerhouse

Ben will be leading the strategic work for the winning brand. Prior to establishing Tomorrow® in 2012, Ben worked in a variety of senior marketing and brand management roles in NZ, UK/Europe and North America.

Ben Crawford

CoFounder - Tomorrow®

Hamish Davies looking at camera

Hamish works alongside some of the world's top designers and agencies at Porter - his packaging production studio. He has successfully managed projects on a global scale for brands such as Burberry, Lacoste, Shiseido and Maybelline New York.

Hamish Davies

Founder & Creative Director - Porter Packaging

Brianne is the founder of the world's first zero-waste beauty brand Ethique which has saved more than 30 million plastic bottles from entering landfills. She is now taking the plastic-free revolution to the drinks industry with her new start-up Incrediballs.

Brianne West

Founder of Ethique & Purpose-Lead Entrepreneur

Charlotte heads the design team at Tomorrow® and will be leading the creative process as we develop the brand for the winning business. She is a multi-disciplined and award winning designer with a wide array of brand and digital experience.

Charlotte Sole

Design Director - Tomorrow®

Toss has successfully grown and exited multiple businesses. He is now a company director for multiple successful SMEs across different industries and advises over two hundred businesses through his advisory firm Wolf + Fox.

Toss Grumley

Director at Wolf + Fox, Emma Lewisham, Powerhouse

Ben will be leading the strategic work for the winning brand. Prior to establishing Tomorrow® in 2012, Ben worked in a variety of senior marketing and brand management roles in NZ, UK/Europe and North America.

Ben Crawford

CoFounder - Tomorrow®

Hamish Davies looking at camera

Hamish works alongside some of the world's top designers and agencies at Porter - his packaging production studio. He has successfully managed projects on a global scale for brands such as Burberry, Lacoste, Shiseido and Maybelline New York.

Hamish Davies

Founder & Creative Director - Porter Packaging

Brianne is the founder of the world's first zero-waste beauty brand Ethique which has saved more than 30 million plastic bottles from entering landfills. She is now taking the plastic-free revolution to the drinks industry with her new start-up Incrediballs.

Brianne West

Founder of Ethique & Purpose-Lead Entrepreneur

Charlotte heads the design team at Tomorrow® and will be leading the creative process as we develop the brand for the winning business. She is a multi-disciplined and award winning designer with a wide array of brand and digital experience.

Charlotte Sole

Design Director - Tomorrow®

Toss has successfully grown and exited multiple businesses. He is now a company director for multiple successful SMEs across different industries and advises over two hundred businesses through his advisory firm Wolf + Fox.

Toss Grumley

Director at Wolf + Fox, Emma Lewisham, Powerhouse

Ben will be leading the strategic work for the winning brand. Prior to establishing Tomorrow® in 2012, Ben worked in a variety of senior marketing and brand management roles in NZ, UK/Europe and North America.

Ben Crawford

CoFounder - Tomorrow®

Hamish Davies looking at camera

Hamish works alongside some of the world's top designers and agencies at Porter - his packaging production studio. He has successfully managed projects on a global scale for brands such as Burberry, Lacoste, Shiseido and Maybelline New York.

Hamish Davies

Founder & Creative Director - Porter Packaging

Brianne is the founder of the world's first zero-waste beauty brand Ethique which has saved more than 30 million plastic bottles from entering landfills. She is now taking the plastic-free revolution to the drinks industry with her new start-up Incrediballs.

Brianne West

Founder of Ethique & Purpose-Lead Entrepreneur

Charlotte heads the design team at Tomorrow® and will be leading the creative process as we develop the brand for the winning business. She is a multi-disciplined and award winning designer with a wide array of brand and digital experience.

Charlotte Sole

Design Director - Tomorrow®

Toss has successfully grown and exited multiple businesses. He is now a company director for multiple successful SMEs across different industries and advises over two hundred businesses through his advisory firm Wolf + Fox.

Toss Grumley

Director at Wolf + Fox, Emma Lewisham, Powerhouse

Ben will be leading the strategic work for the winning brand. Prior to establishing Tomorrow® in 2012, Ben worked in a variety of senior marketing and brand management roles in NZ, UK/Europe and North America.

Ben Crawford

CoFounder - Tomorrow®

Hamish Davies looking at camera

Hamish works alongside some of the world's top designers and agencies at Porter - his packaging production studio. He has successfully managed projects on a global scale for brands such as Burberry, Lacoste, Shiseido and Maybelline New York.

Hamish Davies

Founder & Creative Director - Porter Packaging

Brianne is the founder of the world's first zero-waste beauty brand Ethique which has saved more than 30 million plastic bottles from entering landfills. She is now taking the plastic-free revolution to the drinks industry with her new start-up Incrediballs.

Brianne West

Founder of Ethique & Purpose-Lead Entrepreneur

Charlotte heads the design team at Tomorrow® and will be leading the creative process as we develop the brand for the winning business. She is a multi-disciplined and award winning designer with a wide array of brand and digital experience.

Charlotte Sole

Design Director - Tomorrow®

Toss has successfully grown and exited multiple businesses. He is now a company director for multiple successful SMEs across different industries and advises over two hundred businesses through his advisory firm Wolf + Fox.

Toss Grumley

Director at Wolf + Fox, Emma Lewisham, Powerhouse

Ben will be leading the strategic work for the winning brand. Prior to establishing Tomorrow® in 2012, Ben worked in a variety of senior marketing and brand management roles in NZ, UK/Europe and North America.

Ben Crawford

CoFounder - Tomorrow®

Hamish Davies looking at camera

Hamish works alongside some of the world's top designers and agencies at Porter - his packaging production studio. He has successfully managed projects on a global scale for brands such as Burberry, Lacoste, Shiseido and Maybelline New York.

Hamish Davies

Founder & Creative Director - Porter Packaging

Brianne is the founder of the world's first zero-waste beauty brand Ethique which has saved more than 30 million plastic bottles from entering landfills. She is now taking the plastic-free revolution to the drinks industry with her new start-up Incrediballs.

Brianne West

Founder of Ethique & Purpose-Lead Entrepreneur

Charlotte heads the design team at Tomorrow® and will be leading the creative process as we develop the brand for the winning business. She is a multi-disciplined and award winning designer with a wide array of brand and digital experience.

Charlotte Sole

Design Director - Tomorrow®

Toss has successfully grown and exited multiple businesses. He is now a company director for multiple successful SMEs across different industries and advises over two hundred businesses through his advisory firm Wolf + Fox.

Toss Grumley

Director at Wolf + Fox, Emma Lewisham, Powerhouse

Ben will be leading the strategic work for the winning brand. Prior to establishing Tomorrow® in 2012, Ben worked in a variety of senior marketing and brand management roles in NZ, UK/Europe and North America.

Ben Crawford

CoFounder - Tomorrow®

Hamish Davies looking at camera

Hamish works alongside some of the world's top designers and agencies at Porter - his packaging production studio. He has successfully managed projects on a global scale for brands such as Burberry, Lacoste, Shiseido and Maybelline New York.

Hamish Davies

Founder & Creative Director - Porter Packaging

FAQs

  • Who is eligible to enter?

    As long as your purpose is to do good and you are a New Zealand based business, you're eligible to enter. Your business can be of any scale, and operate in any industry. You can be a brand-new start-up, or an established business seeking to launch a new product or service. If you're trying to shape tomorrow, today, we want to hear from you.

  • What are the key dates?

    Entries open: 7am NZST November 3rd 2023
    Entries close: 5pm NZST November 24th 2023
    Finalist judging: 27th-29th November 2023
    Winner announced: 30th November 2023

  • What is included in the prize?

    We are providing a comprehensive brand-launch package for the winning entrant valued at a minimum of $50,000 NZD. This includes brand strategy, naming, story and brand identity design. We'll design your packaging (if applicable), develop your website and digital marketing strategy along with supporting PR. Please see the below section for greater detail on inclusions.

  • Is equity exchanged?

    No - by entering the competition no equity is being sought in exchange for our services.

  • Can it be used for a rebrand?

    Yes. If you have an existing brand that is restricting your ability to scale and grow, you are more than welcome to enter.

  • Can a start-up enter?

    Start-ups are welcome to enter however you must be committed and capable of launching during 2024.

Summary of Inclusions

  • Brand Strategy

    We'll dive deep into the category you're operating in and carve out a unique positioning your new brand can genuinely own.

  • Brand Story

    We'll write your brand story so you can clearly tell your customers who you are, what you stand for and why they should care.

  • Brand Naming

    We'll develop your brand name if you don't already have one, then work with our legal partner to protect it for you. Legal fees however are not included as part of the prize package.

  • Brand Design

    We'll concept and design your full brand identity system including extensive brand guidelines.

  • Packaging Design

    If your business is a physical product, we'll design all of your packaging. Where we can, we'll design away the need for packaging altogether, and where it's needed we'll design the most sustainable and circular way possible. Includes machine sampling on paper & board products up to $1,500 in value. The physical production of your packaging and product is not included as part of the prize package.

  • Website Design

    We'll design your new website, including UX and UI design. It will be fully custom to the requirements of your business and aligned with your new brand.

  • Website Development

    We'll develop your new website to the highest of specs and requirements of your business, including full e-commerce store if relevant. Third party software fees and ongoing hosting is not included as part of the prize package.

  • PR

    We'll proactively pitch stories about your new business to nationwide media.

  • Digital Strategy

    Working with our digital marketing partner Powerhouse, we'll take your business through a proprietary 12 step framework to develop a tangible action plan for all aspects of your digital presence.